Talladega Superspeedway announced Saturday morning that it would offer a $100,000 bonus to the driver who leads the most times if there are 100 or more lead changes at Talladega's Sprint Cup race on October 23.
Talladega holds the record for the most lead changes in NASCAR with 88 — and that's happened twice. In last year's fall race, there were 87 lead changes.
Will the race produce 12 more lead changes to reach the century mark? Track chairman Grant Lynch says that the track couldn't get the bonus insured, and Brad Keselowski says he hopes the incentive will mean more lead changes. (Only lead changes at the start/finish line count as official lead changes.)
"I think that would be great," Keselowski said. "I think you're going to see more of your mid-pack cars really run hard and some of the cars that aren't in the Chase really looking for something cool to do. I think you'll see them run really, really hard, where otherwise they might not have."
The cars at Talladega will have a larger restrictor plate and a smaller threshold for the pop-off-valve in an effort to make the cars switch more often in the two-by-two pods. Will the changes and the bonus mean more passing? We'll find out in two weeks.