The company already has a personal-services agreement with Busch, which means he wears their product whenever he's out in public and probably poses for a few pictures with some Tag Heuer honchos. Now, its logo will decorate Busch's car for three races: the Bud Shootout (where it'll be the primary sponsor) and the Daytona 500 and Kobalt Tools 400 in Las Vegas, where it will be an associate sponsor.
There was plenty of press-release-speak in the announcement that nobody really said; you know what it was: Tag Heuer is thrilled to be part of NASCAR, Busch is thrilled to have a sponsor, et cetera, et cetera.
One step at a time for Kurt. One step at a time.
- Sports & Recreation/Motor Racing
- Sports & Recreation
- Kurt Busch
- Tag Heuer
- Phoenix Racing