Jim Hunter, NASCAR's vice president of corporate communications, passed away Friday night after a lengthy battle with cancer. He was 71.
In that position as VP, Hunter was NASCAR's voice in explaining rulings and rule changes.
"You know I wouldn't want Jim's job. He's been thrown into media centers at some of the worst times in the world and I've been in the middle of some of them," said team owner Rick Hendrick.
"He always, in the toughest situations, Jim always handled things with class. He always tried to be factual and to the point and not overdramatize things.
"But he also has never been afraid to walk in, step up and give NASCAR's side."
"Jim was a uniquely talented man that cannot be replaced. He was a great friend and mentor to so many in the sport. His influence will remain with and be carried on by so many of the people he touched. This is a sad day for Jim's family and his extended, NASCAR family," NASCAR President Mike Helton said.
Hunter got his start in NASCAR doing public relations for Darlington Raceway, before later becoming president of the track and then president of ISC's Atlantic Division and became NASCAR's vice president of corporate communications in 2004.