(Thanks to a conflict with the alma mater's NCAA tournament game, I didn't get to watch all of the Food City 500 with the sound on, and I won't be near a television next week, so here's the first in a two part series about the new NASCAR commercials of 2010. This week we'll talk about the worst commercials of the year, and next week we'll talk about the good -- and great -- ones so far. We'll return to our regularly scheduled programming soon.)
NAPA Know How:
I admit that I thought this one was pretty good when the commercial first debuted during Daytona Speedweeks. It was catchy, albeit borderlining on annoying, and it was a great way for NAPA to showcase its new driver. But now that I've seen the commercial at least 100 times, it's filed into the bad column. A song that so closely borders on annoying should be played sparingly, but we've instead been beaten over the head with this every commercial break. Dear ad execs at NAPA: Yes, I noticed the new version this week. No, it doesn't make the song any more bearable.
No, I've got no specific commercial in mind because I can't say that I've ever been impressed with any Go Daddy ad. NASCAR fans have been the butt of many jokes over the years but does Go Daddy really think that they're so primal that they're going to immediately run to their computers and go to GoDaddy.com to see if they can see Danica's chest in the shower? (The mere notion that Danica would do nudity in a commercial is absurd in itself.) But wait ... maybe the other Go Daddy girls are naked? I gotta go check!
I think the Coke people have done a great job with advertising over the years, but this is one that probably didn't need to be remade, just like the Troy Polamalu version of the iconic Mean Joe Greene commercial. Yes, it is slightly funny to hear how bad Elliott Sadler, Denny Hamlin and others can sing, but it's more cringe-inducing than funny.