The evening was originally meant to raise funds for Kyle Petty's Victory Junction Gang Camp for critically ill children. But the focus of the night moved to Haiti, and the NASCAR Foundation announced that it will be donating $250,000 for Haiti relief efforts. This supplements Rick Hendrick's donation of the use of two planes for immediate aid. Michael Waltrip announced that he too would be donating the use of one of his planes, and Joe Gibbs Racing may be doing the same thing as well.
Drivers have begun announcing individual efforts. Jimmie Johnson has donated 2,000 t-shirts, and Max Papis will be crafting a form of donation based on the number of laps he runs at Daytona at both the Rolex 24 and the Daytona 500.
Papis, Waltrip, Kelly Bires, Brad Keselowski and Ricky Stenhouse Jr. competed in an NBA skills competition before the game. Stenhouse won the competition, not bad since he was a last-minute substitution for Denny Hamlin. The showdown included dribbling, foul shooting, passing, and shooting layups. (Dead last? Keselowski, who reportedly airballed several free throws.)
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- Gerald Wallace