Did all of the talk of NASCAR's new TV contract and the heavy promotion of a certain new sports channel lead to an awkward mistake on NASCAR's Facebook page?
Before Sunday's race at Michigan, the sanctioning body posted a picture of the track encouraging fans to tune in, both online and on TV, to coverage of the Pure Michigan 400. While the online link was correct and went to NASCAR's homepage, the post directed viewers to Fox Sports 1, Fox's new all-sports channel that launched on Saturday.
Problem is, the race was on ESPN, the channel that Fox Sports 1 would undoubtedly like to siphon viewers from.
Hey, mistakes happen. May he or she who hasn't ever made a mistake on Facebook or Twitter stand up. And if you stood up, you're a liar. But this was especially cringe-worthy because ESPN is not included in the recent announcement of NASCAR's new television contracts starting in 2015. (The post was edited a few hours later.)
In 18 months, Fox and NBC will split both the Sprint Cup Nationwide Series race broadcasts for the next 10 years over Fox, Fox Sports 1, NBC and NBC Sports Network. Currently, ESPN has the rights to the second half of the Sprint Cup season and the entire Nationwide Series schedule, an arrangement that continues until the conclusion of the 2014 season.