Kurt Busch is going to go all Ricky Bobby on us again at Talladega.
After driving a car last year with a cougar and the word "me" on it in homage to Will Ferrell's fictional character in "Talladega Nights," Busch will drive a Wonder Bread car this year at Talladega.
Wonder Bread has been recently relaunched and as part of the marketing campaign, they're going to sponsor Busch's Furniture Row Racing car. When Busch did the Talladega Nights car in 2012 with Phoenix Racing, he and his crew spent the race reciting lines from the movie. Busch and Phoenix Racing teamed up for the July Nationwide Series race this season and did a similar theme with "Days of Thunder."
Busch stopped by the NBC Sports studios Wednesday to promote the sponsorship and talk about the Chase. After two races, Busch is seventh in the standings, 40 points back of Matt Kenseth.