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From the Marbles

Jeff Gordon’s test drive prank may be fake, but is nonetheless fantastic

Jay Busbee
From The Marbles

If you were going to pick the NASCAR driver most likely to dive headfirst into 21st-century media, Jeff Gordon — who won his first Sprint Cup championship while current champ Brad Keselowski was still in middle school — might not even crack your top 10. But Gordon has thrown himself into new media, whether it's reality-show silliness or current Internet memes. (Gordon's "Harlem Shake" hit within days of the first one, while the fad was still new.)

But his latest, a viral video for Pepsi Max, might just top them all. Gordon plays a timid car buyer named "Mike" who visits a dealership and proceeds to take the car salesman on the drive of his life. Now, granted, this is as staged as it comes; apparently Gordon wasn't even the driver for most of the stunts. But oh, it's funny. Well done, all.

-Follow Jay Busbee on Twitter at @jaybusbee.-

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