If you get annoyed by the seemingly frequent commercial breaks during NASCAR races, you're not alone. Sprint Cup drivers do too.
And as a quick side note, we're personally glad Junior shares our views about Fox's gyro cam.
While it'd be great if the comments of three of NASCAR's biggest stars would change something about the race broadcasts, we're not naive and expecting a change. With the new $4 billion-plus television contract kicking in next year, broadcasters will be looking for ways to profit off their investment in the face of stagnant at best television ratings. Commercials aren't going anywhere, especially in live sports.
And as you know, NASCAR is a tough spot for commercials. Banking on cautions for only commercials is tough given that the number of cautions can fluctuate from race to race and advertisers are unwilling to pay full-screen prices for split-screen commercials throughout the entire race to allow fans to not miss a second of green flag action.
The race broadcast format is far from perfect, and some broadcasts look downright uninformative when contrasted with the amount of information available on Twitter. At the very least, it's good to see that NASCAR drivers can get frustrated at commercials too. You're not alone.
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- Sports & Recreation
- Brad Keselowski
- Dale Earnhardt Jr.
- Kyle Busch