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Nick Bromberg

The Denny Hamlin/media feud that wasn't, via Twitter

Nick Bromberg
From The Marbles

After Saturday's Nationwide race, Denny Hamlin wrote on his Twitter feed about the postrace press conference, and had this to say:

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I was intrigued. I had never known a press conference with a marquee Sprint Cup driver to go questionless, so I wondered what the deal was, or if this was a massive case of media fail.

(The second- and third-place finishers after every race come into the media center for a press conference while the winner takes part in the tediously long hat dance and other victory formalities)

Jenna Fryer, who covers NASCAR for the AP, confirmed that a question wasn't asked when Hamlin and Carl Edwards were in the Las Vegas media center, so I asked Jenna if this was a big deal. She said that given the factors surrounding Saturday's race, it really wasn't.

Of course, one of those factors was everyone's favorite Go Daddy girl, who was taken out in a crash with Michael McDowell. By the time that media members got quotes from both McDowell and Danica Patrick, they would have been at the writing stage when the race was over. (No, media members don't get to sip beer with their feet up in the media center every race. Just 90% of the time.)

And despite the rain, the race was pretty uneventful, and it was an early season Nationwide race to boot. The title chase isn't even close to coming into focus and anyway, Hamlin isn't running for the title. (Don't worry, winner Kevin Harvick's press conference was fairly lengthy, because Harvick was actually happy and engaging because he won the race.)

Plus, there was the biggest moment in 20-year-old John Wes Townley's racing career, as it was discovered Saturday that Townley had been cited for alcohol possession, so some media members were chasing after JWT.

So while this is certainly a rare case of a short press conference, it's really not all that big of a deal. More importantly, it continues to show the role that Twitter plays in NASCAR. If you're not already following your favorite drivers and NASCAR media types -- but make sure to follow Jay and me first -- you're behind the curve in terms of NASCAR information. From a sheer informational perspective, Twitter puts television to shame during races.

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