While the Nationwide Series looks for a sponsor after the end of the 2014 season, the Camping World Truck Series is holding steady.
Camping World has extended its sponsorship of the Truck Series through 2022. The current contract was set to expire after the 2015 season. The deal is approximately worth $5 million per season.
“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” NASCAR Chief Marketing Officer Steve Phelps said in a release. “Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”
According to the Sports Business Journal, it's a deal that's worth more than $5 million per season.
In September, Nationwide announced it was vacating its sponsorship of NASCAR's second-tier series after this season. The company wanted to move up to the Cup Series and after transitioning to NASCAR's top level with Ricky Stenhouse Jr. (a two-time Nationwide Series champion), it announced Friday that it'd sponsor Dale Earnhardt Jr. for the next three seasons.
The insurance company's deal totals $30 million over three seasons. Nationwide will sponsor Junior in 12 seasons in 2015 and 13 each in 2016 and 2017.
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