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Nick Bromberg

The Ab Circle Pro is now a NASCAR sponsor

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You may be familiar with the Ab Circle Pro from late night cable or satellite infomercials. You can try the Ab Circle Pro for just $14.95 (plus shipping and handling) for 30 days, and if you don't lose 10 pounds in the first two weeks, you can get your money back, guaranteed!

Ok, I felt dirty typing that. Anyway, the Ab Circle Pro is dipping its toes into the NASCAR sponsorship waters, announcing that they will sponsor Brendan Gaughan's no. 62 Rusty Wallace Racing Toyota at the Nationwide race in Charlotte.

Additionally, Gaughan is embarking on a "total body makeover" utilizing the Ab Circle Pro System, the worldwide phenomenon consisting of three components: unique side-to-side movements with the Ab Circle Pro for carving the abs, complete workouts using the accompanying DVD and a nutritional guide to help promote weight loss.

"We are thrilled to have Brendan not only drive the Ab Circle Pro car, but commit personally to incorporating it into his fitness routine," said Fitness Brands Vice President Michael Casey. "We know he will be excited about achieving his ultimate body."

As a C.S.C.S. (Certified Strength and Conditioning Specialist) I applaud Gaughan's (sponsor-driven) decision to get in better shape, but Gaughan's "ultimate body" is going to come as a result of the final two components, not the "unique side-to-side movements with the Ab Circle Pro."

The list price of the Ab Circle Pro is $199, and that's quite frankly $199 too much. If you really wanted to replicate the main movement of the Ab Circle Pro, just kneel in your swiveling desk chair and put your hands on your desk and rotate your hips from side to side. Voila! Instant Ab Circle Amateur. There's no muscle that product doesn't work that you can't accomplish in a standard gym.

But hey, the Ab Circle Pro fulfills RWR's dubious sponsor quota for the year. Last year, US Fidelis sponsored both of RWR's cars at different points during the season, and after going bankrupt, still owes RWR over $500,000.

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