Even with cool shows like Bas Rutten's "Punk Payback," Jason Ellis' "Ellismania" and "Thrillbillies," the channel hasn't really pulled in major numbers in the past. As a result, it was more than willing to turn over a good chunk of its programming to the fight promotion. Fuel TV blew things out on New Year's Day with a 24-hour marathon and the gains were obvious.
The Jan. 1 UFC programming produced the second most-watched day in the network's history with the average viewership for the day up 378 percent over Sunday's average for 2011. Fuel TV also had its most-watched Primetime night ever, which was 493 percent higher than Sunday's average for 2011.
The programming wasn't varied. It was mostly showings of UFC 79, with new behind-the-scenes coverage, and the recent UFC DVD release "UFC: Bad Blood."
The documentary featuring the war over the years between Tito Ortiz and Chuck Liddell produced the top results.
The top show of the 24-hour marathon was UFC: Bad Blood, a documentary covering the feud between Tito Ortiz and Chuck Liddell. It clocked in as the fourth most-watched show on Fuel TV since the network became nationally rated.
Fuel TV plans on running 2000 hours of UFC-related programming in 2012.
- Sports & Recreation/Martial Arts
- Sports & Recreation
- Fuel TV