Dana White thinks big, but he never saw this coming. Before each event the UFC president gives away his last tickets via Twitter. His 1.4 million-plus followers watch for #Hunt4UFC tweets, then have to meet him in a matter of minutes at specific locations. We've seen one of these ticket grabs go down in person at a place like Mandalay Bay in Las Vegas. Within minutes, a few dozen people arrive to grab a 20 or so tickets.
Watch what happens in Toronto when White tweets that he'll be at Dundas Square.
Within 45 seconds, dozens arrive (2:55 mark). The crowd eventually swells to what looks like 500-plus fans. It's a scary, but impressive scene. Canadians love their MMA.
You can watch UFC 129 on PPV (9 p.m. ET/6 p.m. PT) right here on Yahoo! Sports.
- Dana White