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Steve Cofield

UFC 100 postfight: White tearing Lesnar a new one hurts the UFC in the long run

It was a great night turned sour by the actions of Brock Lesnar. That's what you're hearing in a lot circles. Maybe we should change that to Dana White turning it sour. Lesnar's Bud Light rant was stupid. You can't crack on a sponsor publicly. We get it. But White crossed the line when he tried to repeatedly convince us that the rest of Lesnar's rant was out of character and fake:

"Brock's a grouch especially the week of the fight, but he's a good guy. I believe what he said tonight ... he was in the WWE so long, he thinka has to jump in there and be the heel."

It wasn't fake and it wasn't out character. He's a grouch and a guy on the edge each time he deals with the media and steps into the cage. It simply adds to his persona as potentially the scariest guy in MMA. White even confirmed it when he said Lesnar is a little nuts:

"He gets in there, the adrenaline starts kicking, and the mouth start moving and the brain isn't sending [expletive] to the mouth."

White and Lesnar said they had it out, and the big guy got yelled at. Let's hope White made it clear what he was angry about. Because stuff like Lesnar calling for more boos, beating Mir with the horseshoe that he removed from his [expletive] and even celebrating by "getting on" his wife, was pure brilliance. There's wasn't a person who walked away from the arena, closed circuit or pay-per-view broadcast who didn't have some rush of emotion and an opinion on Lesnar. That is great for the business and great for MMA. Telling Lesnar to tone it down is not.

To hear media members act like Lesnar has just snapped a puppy's neck on live television, is comical. It appeared that one prominent ESPN writer was ready to cry during the postfight when he got into an argument over Lesnar's antics. It's all part of the show. And the fact that it made even a veteran reporter angry, means Lesnar and his "craziness" is great for MMA.

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