In the United States, we're used to seeing UFC pay-per-view ads that heavily feature the fighters on the card. Even when they break from the fight-highlight-norm-with-voiceover-and-music, like with the UFC 129 commercial featuring Georges St. Pierre and Jake Shields, the advertising still revolves around the fighters.
With the ad airing in Japan before this weekend's UFC 144 bout, the ad features the shadow of an octagon and the voice of cage announcer Bruce Buffer.
No Frankie Edgar or Benson Henderson to represent the main event, not even the more familiar Quinton "Rampage" Jackson. Would that be enough to get you to tune in? Tell us in the comments, on Facebook or on Twitter.