Does the UFC have juice or is this purely coincidental? Less than a week away from its first event on Versus, the promotion got the good news Monday. The network has ended its spat with DirecTV and Comcast. Around the country, viewers are reporting that Versus is now reappearing on their channel guide.
Here is the official release:
EL SEGUNDO, Calif., and PHILADELPHIA, March 15, 2010 - DIRECTV and Comcast have reached an agreement to return VERSUS to the DIRECTV programming lineup today. The terms of the deal were not disclosed.
VERSUS will return to the same DIRECTV programming packages it was in at the end of August 2009.
"We are pleased that both sides were able to work out a satisfactory deal to bring this programming back to our customers," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV.
"We're excited that we were able to come to a fair agreement that puts VERSUS back in millions of homes with DIRECTV in time for our busy spring programming schedule," said Jamie Davis, president of VERSUS. "We look forward to super-serving these fans with NHL regular-season and playoff coverage, our first live UFC event and much more."
The network was dropped from DirecTV on Sept. 1. The UFC made the seemingly odd decision to expand its "free" television offerings on Versus, which at the time was struggling for clearance. Its debut event on Versus is this Sunday in Broomfield, Colo.