Canada sounds like it's stoked for UFC 129 and all its countrymen on the card next week in Toronto. Mark Hominick, a Thamesford-native is representing all of Ontario, he'll also be pushing the CFL's Hamilton Tiger-Cats. From Yahoo!'s CFL blog:
Hominick will wear a Tiger-Cats' hat as he enters the octagon; his shorts will also feature a Tiger-Cats' logo and an ad for Ticats.ca. The team's also running a contest which includes tickets to UFC 129 as a prize (along with plenty of other impressive stuff), and Hominick will also be featured at "MMA Night" at Ivor Wynne Stadium, which will take place July 16 when the Tiger-Cats host the Saskatchewan Roughriders.
Andrew Bucholtz from 55-yard line says the CFL is capitalizing on something other major leagues are whiffing on:
MMA fans are also an excellent demographic for the Tiger-Cats to reach out to. The MMA fan base includes a lot of people in their 20s and 30s (partly because the sport's rise to prominence is still relatively recent), and that's a group the CFL would do well to try and draw. The CFL audience used to skew a lot older; I think that's starting to change, but there's still a need to bring in new, young fans, and a partnership with a prominent Canadian MMA fighter's an excellent way to at least increase the visibility of the Tiger-Cats' brand. From an image perspective, it's also a good thing for a CFL team to position itself as on the side of MMA; many established sports leagues and brands have somewhat turned up their noses at the UFC, and that's probably not a smart long-term strategy given the sport's rapidly growing popularity.
We're glad to see Ontario is welcoming MMA with open arms. Now it's time to work on its acceptance of the Lingerie Football League.
- Mark Hominick