Kenny Powers is classic in this super NSFW pitch to K-Swiss.
One of his schemes is to wear his kicks as an MMA fighter against the former WEC champ Urijah Faber.
We're not so sure this video will air on ESPN, Comedy Central and MTV outlets, but the campaign is real. K-Swiss has brought the character on board to push it's "Tubes" line. The mulleted phys-ed teacher will be featured along with Faber, San Francisco 49ers linebacker Patrick Willis and New Orleans Saints' TE Jeremy Shockey.
Glenn Cole, from the ad agency 72andSunny says:
"When you have four of the most intense pro athletes in the world--and that's including Kenny Powers--you can tell a story about performance technology in a way that young guys care about."
David Nichols, executive VP of K-Swiss explains the Powers' approach:
"We wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers? This approach is attention grabbing – progressive, creative and playful, which is our marketing mantra."
There's even a Kenny Powers/K-Swiss Facebook app!
- Kenny Powers
- Urijah Faber
- Comedy Central