MMA is still fighting an uphill climb in terms of getting word out. The UFC often has to harken back to 2001 when it arrives in a new city. It was viewed a brutal renegade sport back then and still is in many locales. Chicago is not one of them. The Windy City has jumped on board. Friday's weigh-in turned out over 2,000 people at the Chicago Theater. Much of the success is due to the media jumping on board.
The UFC landed a big spot on one of the sportsradio stations, 670 The Score. Matt Hughes and Clay Guida made an appearance on the morning show.
Hughes did a nice job of explaining and selling the sport. He also got a little hardcore by speaking of his beef with the Gracies. Guida explained how the sport is relatively clean as it aggressively fights steroid use.
The Chicago Sun-Times has been all over the event.
Roman Modrowski is one of the rare big city newspaper guys who has covered MMA for a lengthy period of time. He wrote today about the fans dislike of Josh Koscheck. Earlier in the week, Modrowski wrote about the weight battle between between Koscheck and Thiago Alves, why he likes the sport and some UFC matchup scenarios for 2009.
UFC president Dana White was seen at a pow-wow on Thursday with the Chicago Tribune. The Trib has been resistant to covering the sport. Something must've turned the tide, today Matt Lynch wrote about Patrick Cote's chances in the main event.