Say whatever you will about the New York Yankees and the way they spend their money, but here's a purchase nobody should quibble with: The Yankees bought a full-page ad in San Diego's local newspaper, U-T San Diego, honoring Tony Gwynn.
Mind you, not in a New York paper, or a big national paper, where a lot more people are going to see it. Just in San Diego, the city where Gwynn was most beloved. U-T San Diego printed a special section Sunday honoring Gwynn, and the Yankees bought the backpage, the most prominent and often most-expensive ad.
One nugget to add to this: The Yankees didn't have a particularly close connection to Gwynn. There was no historic rivalry. Gwynn, in fact, never played a regular season game against the Yankees, since much of his career was before interleague play.
The only time Gwynn played at Yankee Stadium was during the 1998 World Series, in which the Yankees swept the Padres. In the two games in the Bronx, Gwynn was 4-for-8 with a homer and two RBIs.
It says something about Gwynn's respect around the game that a team like the Yankees, all the way across the country, without a lengthy history against him, would do something like this.
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