Pearl Jam's Eddie Vedder loves baseball and threw out a first pitch in Chicago in 2007. (Getty Images)
Forty-eight of Pearl Jam's songs will be used as commercial bumpers, opening teases and in montages during the series, which runs Oct 23-31 and will be broadcast on Fox.
The deal is unprecedented for both sides, according to Billboard magazine, which got the exclusive in announcing this.
"There was a period of time when we didn't license much music," Pearl Jam manager Kelly Curtis says. "But for the past many years, we consider licensing requests using the same criteria we do for everything else: Do we like it? Would the fans like it? Does it provide a different forum for fans to hear the music? Is it something we can get behind? The band loves baseball, so this one was a no-brainer."
Fox Sports and MLB have done wide-ranging deals with major rock artists during the past few years, including Jack White during the National League Championship coverage and 30 songs from the Who as the World Series soundtrack, both in 2012. But the Pearl Jam partnership is the largest in terms of number of songs, and perhaps the most personal to boot-not only is frontman Eddie Vedder a lifelong Cubs fan (he brought out legendary Cub Ernie Banks during the Wrigley gig), he's become close friends with Fox Sports announcer Joe Buck as well. The band played St. Louis during the 2010 leg of its Backspacer tour, where Vedder gave Buck an onstage shout-out and hung out with him for a couple of hours after the show.
Included in the deal is every song from Pearl Jam's upcoming album "Lightning Bolt" (due to be released Tuesday). That, folks, is how you market a new album in an modern era. You'll also hear 36 other Pearl Jam songs from across its 10-album catalog.
Sounds good to us. But it could be Paul Anka and we'd consider it a welcomed escape from Fall Out Boy at this point.
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- Pearl Jam
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