The San Diego Padres Single-A affiliate is hosting a Social Media Night on Thursday, where their jerseys will contain more than 6,000 Twitter handles. The TinCaps creative director, Tony DesPlaines, laid out each of the 6,000 Twitter handles and was able to fit them all on the jerseys. Good thing there's no 140-character limit on jerseys like there is on Twitter.
Broadcasting and media relations assistant John Nolan explains how the idea was created:
“The TinCaps' marketing department came up with the concept of the jerseys in the offseason and used the handles of those following @TinCaps as of March 11 for the jerseys, which were produced by Wilson Sporting Goods. The jerseys are white, with "@TinCaps" printed in red across the chest, and the green-printed Twitter handles adorned throughout."
You can see if your Twitter handle made it onto a jersey in this interactive photo, check it out on Vine and Instagram or win a game-worn jersey at the game at Parkview Field tonight through contests on Facebook, Twitter, Instagram, Vine, QRReader, and Foursquare.
The TinCaps, who are named after Johnny Appleseed, also painted a hashtag right behind their backstop in honor of the event. Imagine some of Appleseed’s #ThrowbackThursday pictures showed up. Now that would be something to tweet about.
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