The reason being, of course, that the first prize of $50,000 — which you weren't even guaranteed of winning, even if you ate the thing — wasn't worth having to eat something that enjoys rooting around in cow and horse dung.
So you can imagine how I felt, then, to find out that 250 of my former neighbors in Madison ate a
live dead beetle to earn a free $30 ticket to the all-you-can-eat-and-drink party deck for the Mallards, a local summer collegiate baseball league. While I'm sure people have done far worse for free food and alcohol in a college town, I still have to question anyone eating a bug for a prize that trivial and small. (Although it's possible that after a few free and delicious pints from Capital Brewery, those 250 wouldn't even have remembered the start of the night.)
You can view photos of said suckers at Madison's Capital Times.
A big BLS head nod to Deadspin for the tip.
- Joe Rogan