The Milwaukee Brewers PR department is in crisis management mode this week.
First, the team announced it would be giving away free food and drink vouchers in August — an amount estimate to equal to what suspended star Ryan Braun would have been paid the rest of this season.
Now, Mark Attanasio, the team's chairman and principal owner, has written a letter to fans that says, among other things, the team shares the fan bases' disappointment in Ryan Braun and that no single player defines the Brewers. Here's the full letter:
July 30, 2013
Dear Brewers Fans:
This past week has been an admittedly difficult time for everyone who loves the Milwaukee Brewers, including our fans, our corporate and community partners, and employees. We share your frustration and disappointment with the news of Ryan Braun’s suspension and the mistakes that Ryan has made. We want you to know that we take this matter very seriously.
We recognize that Ryan has many steps ahead of him to regain your trust and respect. This process will take time, and the road to redemption for Ryan will not be easy. Our responsibility as an organization is to help Ryan appreciate the difficult task ahead of him and to assist in the healing process. At the same time, during this frustrating season, we want to reaffirm what the Brewers stand for as an organization. We believe everyone at the Brewers is accountable to each of you every day, and it is a team effort to meet that responsibility. We have an obligation to ensure that our players give maximum effort at all times. We also remain committed to providing you with the best experience at Miller Park. And we appreciate the tremendous loyalty and support you continue to demonstrate to the team. We never take your passion and our strong relationship with you for granted.
Starting this week, we will be introducing a series of initiatives to reaffirm our commitment to you and all of our fans throughout Wisconsin. We know that these initiatives are not a substitute for success on the field, and our primary mission remains to have a perennially competitive team. As we have previously stated, no single player defines the Milwaukee Brewers, and the success or failure of our organization is not tied to the performance or behavior of any single player. Within the clubhouse walls reside many talented players who will be the centerpieces of what we hope are the next great Milwaukee Brewers teams. This abiding belief is reflected on the cover of our 2013 Media Guide where six players are pictured. We have always maintained that any success the team experiences on the field is not possible without our fans, and we ask you to continue to be a part of the success of our organization.
We deeply appreciate your loyalty, patience, and understanding. On behalf of the entire Brewers organization, you have my pledge that we will overcome these current challenges, and we will reward the best fans in baseball with a team that truly represents our community.
Chairman and Principal Owner
It's a sort of "Hey, we're not happy with him either, but you and I can still be friends" letter. It's a nice gesture by Attanasio and a good way for the Brewers to try to re-connect with their core fan base. Sometimes tells us, however, that the people who say they won't be happy until Braun is kicked off the team aren't going to say, "Oh nevermind, they wrote a letter, it's all good now."
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