Big League Stew

  • Derek Jeter takes to streets, thanks New Yorkers in goosebump-giving commercial

    Kevin Kaduk at Big League Stew11 hrs ago

    To hear Gatorade's "senior director of consumer engagement" Molly Carter tell AdWeek, the idea for Derek Jeter's latest spine-tingly retirement commercial came from The Captain himself.

    So, too, did the choice of song — Frank Sinatra's "My Way."

    The ad wizards took it from there and the result is a lot of fun to watch: Jeter one day decides to walk the last few blocks to Yankee Stadium, surprising ballplaying kids and beer-drinking adults along the way.

    From AdWeek :

    Gatorade, the official sports drink of Major League Baseball since 1990, roped off a few blocks before a home game in the Bronx this July and "just kind of let Jeter go," said Carter. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar, or autographs baseballs, is genuine, she said. The 90-second "My Way" spot breaks online Thursday, and will air on TV for the first time Saturday on the YES Network and Fox.

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