Big League Stew

  • Derek Jeter takes to streets, thanks New Yorkers in goosebump-giving commercial

    Kevin Kaduk at Big League Stew5 hrs ago

    To hear Gatorade's "senior director of consumer engagement" Molly Carter tell AdWeek, the idea for Derek Jeter's latest spine-tingly retirement commercial came from The Captain himself.

    So, too, did the choice of song — Frank Sinatra's "My Way."

    The ad wizards took it from there and the result is a lot of fun to watch: Jeter one day decides to walk the last few blocks to Yankee Stadium, surprising ballplaying kids and beer-drinking adults along the way.

    From AdWeek :

    Gatorade, the official sports drink of Major League Baseball since 1990, roped off a few blocks before a home game in the Bronx this July and "just kind of let Jeter go," said Carter. The shock and surprise on fans' faces when their idol walks into Stan's Sports Bar, or autographs baseballs, is genuine, she said. The 90-second "My Way" spot breaks online Thursday, and will air on TV for the first time Saturday on the YES Network and Fox.

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  • Marcus Stroman suspended six games for throwing near Caleb Joseph's head

    David Brown at Big League Stew21 hrs ago

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    It turns out Major League Baseball just needed a little more time to punish rookie right-hander Marcus Stroman of the Toronto Blue Jays. The league announced Wednesday afternoon it was suspending Stroman for six games, along with issuing an undisclosed fine, for throwing a ball near the head of Caleb Joseph of the Baltimore Orioles on Monday night.

    Jon Heyman of CBS tweeted that Joseph will appeal.

     

    marcus stroman gets 6 game ban for throwing at caleb joseph. he will appeal. #bluejays

     

    A report by Newsday's Steven Marcus a day ago saying the league would not be taking action turned out to be premature and wrong.

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    Thu, Sep 18
    4:05 PM PDT
    Toronto at NY Yankees
    Preview Game