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Cameron Smith

Star Texas QB also a budding hair-care entrepreneur

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Three games in to his junior season, Plano East (Texas) High quarterback Corey Wesley and his teammates have developed a flair for the dramatic. So far, the Panthers have been tied going into the final minute twice, including Friday's 36-24 win over Keller (Texas) High, and lost on the game's final play in their season opener. It's enough to make Plano East coach Johnny Ringo's hair stand on end.

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Luckily for Ringo, Wesley has just the product to help his coach out.

As first reported by the Dallas Morning News' Matt Wixon last year, Wesley and his older brother Brandon are the owners of Corey's Do-Dab, a hair-care product designed to help control and mold hair. The hybrid athlete-entrepreneurs started the business out of their home last year and now have their products in stores across the Dallas-Fort Worth metroplex, with a view to land them in salons across the country.

The brothers were inspired by their mother Renee Wesley, a hairstylist who once started a hair-care line herself. Spurred on by parental-free rein and their own entrepreneurial spirit -- Brandon Wesley once owned a pet shop-stocking guppy-breeding operation in elementary school -- the two Panthers spent a year perfecting a line of hair-care products before rolling them out online just before Christmas last year.

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"Other products were too thick, and it built up in your hair," Corey Wesley told the Dallas Morning News. "So I made it thinner."

Since then, the brothers have embarked on a marketing campaign that included in-store sales calls, word-of-mouth hype and the greatest modern marketing platform of all: Facebook.

Among the markets they've tried to branch out to via Facebook is one of pomade's true skeptics: White hair-gel users. Here's one of the posts on the Corey's Do-Dab Facebook wall:

FOR ALL OF YOU WONDERING IF COREY'S DO-DAB WORK ON STRAIGHT HAIR (WHITE PPL HAIR). It works on all hair types. Take a look at the new pictures. This product works to SPIKE, SEPERATE, DIRECT,TWIST, SMOOTH FLYAWAYS, WAVE, START AND MAINTAIN DREADS. We'll have pictures soon of a WHITE GUY WITH DREADS who uses Corey's ...

While the brothers have spent plenty of time selling Corey's Do-Dab, they've also moved on to more visible football platforms, too. Brandon Wesley currently plays at Patriot League college Bucknell, where the freshman quarterback started his first game in the Bison's 14-3 loss at Marist Saturday.

Meanwhile, Corey Wesley has emerged as one of the most exciting spark-plug athletes in the DFW area. On Friday, Wesley racked up 263 yards of total offense and three touchdowns, including a 4-yard touchdown pass with only 56 seconds left to pull the Panthers into a 24-24 tie with Keller. Less than a minute and 12 points later, the 36-24 Plano East win looked like a blowout on paper, but the Panthers were only in position for 12 late points off turnovers because of Wesley's playmaking.

Given his early performances and his past highlights, there's little to indicate Wesley will become less elusive anytime soon. But it's important to remember one thing: The player is slippery, not his hair.

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