It's not completely unheard of for a Heisman Trophy prospect to land on a major billboard, but a high school QB? One Michigan teen is filling that role as his private high school looks to bank additional national attention on the back of its most famous student.
As reported by MaxPreps, Warren (Mich.) De La Salle Collegiate School quarterback Shane Morris, a Michigan commitment, is featured prominently on three separate billboards advertising for the school.
One of the billboards is along highly trafficked highway Interstate 94, and the other two are also in very visible spots in the Detroit metro area.
While Morris' athletic success is a big part of his draw, his fame has been significantly enhanced since he originally committed to Michigan during his sophomore season. A 6-foot-4, 203-pound pocket passer, Morris has built up a major following on Twitter, a rise which directly coincided with his commitment to the Wolverines.
Morris has already leveraged the power of his 18,000 Twitter followers -- the most of any high-ranking high school football recruit in the Class of 2013 -- to help Michigan add to its substantial recruiting class. Now his high school is apparently trying to get in on the act before he heads off to Ann Arbor and a future passing for the Wolverines.
As for whether other private high schools follow suit, that's up to them. If they do, it can't hurt to have them feature their respective stars in a suit-worthy shirt and tie, as De La Salle did with Morris on its billboards.