There is a large anti-alcohol billboard just outside Raton, N.M. For years, the sign has upheld a traditional message of the threats of drinking and driving, with the kind of scare tactic messages that are common across the country. For the first time, the sign featured a prominent athlete with his own anti-drinking message in September. Yet that athlete isn't Broncos stars Kyle Orton or Tim Tebow (Denver is the nearest NFL city to Raton), nor is it an unnamed athlete from the University of New Mexico or New Mexico State.

Instead, the athlete on the billboard is Raton High School quarterback Dustin Walton, who may be as close to a Hollywood star as Raton has to offer. The senior is one of the state's most decorated athletes -- routinely passing for five and six touchdowns a game -- and committed to play at the University of New Mexico in late September, just before he suddenly burst onto the billboard on Sept. 29.
"We do a billboard on an annual basis, and typically we do something
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