Imagine for a second that you're staring at a 140-yard shot to a tucked pin on the final hole. You need a birdie for a nice Saturday payday and only a flushed approach shot will do. The only problem is you're in between clubs and your indecision is starting to make you look like the next Kevin Na.
Is it a shot 8-iron or a hard 9-iron? It's during these situations that it'd be nice to get a little reassurance from a pro ... like Phil Mickelson's caddie Jim "Bones" Mackay, for instance. I don't know about you, but I'd be willing to pay $3.49 a minute for a quick tip if I had some money on the line.
I might not pull off the shot, but I'd at least feel a lot better about it before I pulled the trigger. Maybe this Callaway commercial isn't so ridiculous after all.