We're not usually in the habit of promoting press conferences, but -- to coin a phrase -- this will be a press conference like no other. On Friday morning at 11 a.m., Tiger Woods will speak publicly for the first time since the incidents of Thanksgiving Friday that led to revelations of infidelity and his self-imposed absence from the game of golf.
Woods' agent, Mark Steinberg, emailed notice of the announcement on Wednesday afternoon. "Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11:00am EST Friday at the TPC Sawgrass Clubhouse in Ponte Vedra Beach, Florida," the statement said. "Tiger plans to discuss his past and his future and he plans to apologize for his behavior."
However, how much "discussing" will actually happen remains to be seen. While reporters will be present at the statement, Woods will not be taking any questions. In fact, this entire "conference" will be yet another way for Woods to try to control his own message. Reports from the AP indicate that only three wire services will be invited, and that Woods has asked the Golf Writers Association of America to select other reporters to serve as a "pool."
Oh, and let's not forget that Woods is announcing this right in the middle of the Accenture Match Play Championship. Accenture, you'll recall, was the first sponsor to drop Tiger. Classic Tiger gamesmanship.
There is, as yet, no indication of when Woods will return, though the timing of the statement would seem to indicate that Woods may be preparing for a date at Augusta.
We'll all know soon enough, won't we?
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