Online betting site Paddy Power decided to do a little unconventional guerrilla marketing at the Ryder Cup by building the oh-so-subtle sign you can see on the hillside above Celtic Manor. Local Monmouthshire officials were outraged, with one even calling those responsible for the sign "scum." But, as they say, no publicity is bad publicity.
Construction began on the sign on Monday, and as the video below shows, it was quite the technological achievement in such a short time:
Unfortunately, it didn't last, as a Cardiff court ordered Paddy Power to remove the sign no later than Saturday. But it was fun while it lasted.
The Hollywood-esque sign was the latest in an ever-more-exotic series of guerrilla marketing techniques, ranging from streakers advertising casinos (no links that are safe for work, sorry) to gorgeous women advertising a brewery at the World Cup. Hey, in these times of information overload, you do what you gotta do to get your message out there.
- Paddy Power
- guerrilla marketing