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Jonathan Wall

Callaway and TaylorMade start up an advertising war

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What is it about crosstown rivalries that seem to bring out the worst in people? Like the Yankees-Mets rivalry, the crosstown battle between Callaway and TaylorMade has been brewing for some time.

The two companies love trying to one-up each other, which is why it shouldn't come as a surprise to anyone that Callaway tried to crash TaylorMade's R11 debut on Friday.

Just as TaylorMade was getting set to debut release its new white driver line to the general public, Callaway decided to publish a full-page ad in Friday's USA Today, taking a shot at their Carlsbad, Calif., competition for promoting the color of their new driver over new technology.

The headline for Callaway's ad? "Performance over paint." Ouch. Callaway went on to point out that their design partnership with Lamborghini gave their RAZR Hawk driver a six-yard edge over the R11.

Whether you believe those stats or not, the fact that Callaway decided to publish the ad on the exact same day TaylorMade's driver hit the market tells you all you need to know about the current state of the golf club industry.

Competition is fierce. With club manufactures fighting tooth and nail for every golfer out there, companies like TaylorMade and Callaway will do whatever it takes to make some noise in the market.

Callaway's RAZR Hawk driver officially goes on sale in two weeks. What do you want to bet TaylorMade just happens to have an ad ready to go on the very same day?

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