Brandon Rios (L) and Robert Garcia show the trunks Rios will wear to fight Manny Pacquiao (James Dayap/Top Ran …
The Manny Pacquiao-Brandon Rios fight will be held at CotaiArena in Macau, China, on Nov. 23 and will be broadcast at the same time as all HBO Pay-Per-View cards are: The broadcast will begin at 9 p.m. ET/6 p.m. PT on Nov. 23.
That's a bout that usually winds up in Las Vegas.
For those who love Las Vegas during a major fight week, Top Rank and Las Vegas Sands Corp. are partnering to make sure that the Fight Capital of the World has a big-fight feel, even though Pacquiao and Rios will fight on the other side of the world.
The boxers will appear on the various radio shows on Thursday and Friday, as they would have had the fight been in Las Vegas, and they'll be made available to other media for interviews about the Pacquiao-Rios fight. And it's open for public viewing for those who may want to grab an autograph or a picture with one of the fighters.
On fight night, those who wish to watch the card with a crowd in Las Vegas can do so at the Venetian and the Palazzo. Tickets will be $50 to watch the fight on closed circuit inside the Venetian ballroom. A food and beverage minimum will be required to watch in Lagasse's Stadium at the Palazzo.
They are doing it because history has shown that PPV sales dip whenever an event is held outside of the country. Even though everything has been timed to go on television at the exact same time as every other pay-per-view, many potential customers get confused and sales can be impacted by as much as 25 percent.
So it's a great marketing idea to build attention in the U.S. and to deliver the message that from a television standpoint at least, nothing has changed.
By the way, I am flying to Macau on Sunday and will be there all week to provide coverage of the bout, which could be the finale of Pacquiao's magnificent career if he is beaten by Rios.
- Sports & Recreation