The Los Angeles Kings have become a social media sensation for pushing the envelope on Twitter, separating from the pack of staid NHL feeds with their snarky wit.
For Game 4 of the Western Conference semifinals on Tuesday night, the Kings had a guest-tweeter on the @LAKings feed in Kevin Ryder, one half of the Kevin and Bean morning show on KROQ in LA. He was snarky. He was sorta witty. But in one instance, he went too far for the Kings:
Yeah, sexual assault jokes aren’t everyone’s particular brand of whimsy.
It's one thing to be snarky and a bit edgy. It's another to use what boils down to a rape joke on an NHL team's Twitter account. Though Ryder is responsible for the Tweet itself, those behind LA's account and marketing team are responsible for allowing him to use it in the first place. We're not sure who thought it was a good idea or how the idea was approved, but here we are. If you go and look through Ryder's work, this isn't exactly a surprising outcome.
The apologies and clarifications were fast and furious after the tweet.Read More »from LA Kings apologize for Kevin Ryder’s sexual assault joke on Twitter