- Mike Kromboltz at The Turnstile1 yr ago
Unlike many online trends, the GIF has proven its staying power. Deadspin, the sports blog that, among other things, broke the Manti Te'o story, has perfected the art and science of the GIF, thanks in large to the work of Tim Burke.
In a recent profile in the New York Times, Burke speaks about the GIF's power to capture key moments in sports -- the things people want to share on Facebook and Twitter.
Via the New York Times:
"Video requires a reader’s intervention to play, whereas a GIF adds itself forcefully," Burke said.
He added: "It’s an art object. You’re taking this little moment and making it exist in perpetuity, because it constantly loops," as in a GIF of a fumble by Bears running back Matt Forte.
“A lot of stuff I do here — nobody’s done this stuff,” he said. “How did I learn to do it? I messed around with stuff until I found something that worked.”