NEW YORK – Promoter Bob Arum of Top Rank said he's trying to change the way boxing is packaged in an effort to attract younger fans.
During Saturday's pay-per-view card at Madison Square Garden, he hired a DJ and built a light show in an attempt to appeal to a younger demographic.
Arum, 76, concedes he's lifting a page from the Ultimate Fighting Championship, the mixed martial arts powerhouse that has so much success with the 18-to-34-year-old male demographic.
"Our product is definitely better than theirs, but they're kicking our (backside) in the presentation," Arum said. "There are a lot of things we need to do to tell the people who buy tickets to our events, 'Hey, we care about you and we want to make sure you enjoy the show.' That hasn't been done for a long time because we've been limited by what TV would allow."
Television networks such as HBO, which produced Saturday's broadcast, haven't wanted live music in the arena because they've believed it was a detriment to the qualityRead More »from Product enhancement