Kevin Iole

  • Why Jose Aldo, one of the UFC’s greatest fighters, isn’t a star

    Kevin Iole at Yahoo Sports8 days ago

    Chad Mendes has complained, seemingly with plenty of justification, that Jose Aldo blows off, or at the very best, puts little effort into his promotional efforts.

    Mendes meets Aldo for the featherweight title on Saturday in the main event of UFC 179 in Rio de Janeiro, a rematch of a bout on Jan. 14, 2012, that Aldo won by flying knee.

    The stoic, stern Aldo hasn't lost in nearly nine years and is ranked No. 2 on the UFC's official pound-for-pound ratings.

    He's no Ronda Rousey, though, when it comes to selling himself, his bouts or his sport.

    Fighters make more money by selling themselves outside the ring, but that hasn't seemed to motivate Aldo to become a salesman.

    He routinely seems disinterested during promotional efforts and rarely goes the extra mile to sell his bout.

    "My job is to fight and to be as prepared as I can to fight the best in the world," Aldo said.

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