Jey Cho is 24 years old. He helps manage trusts. He enjoys watching the Oakland Athletics in his down time. And this poses a very large problem.
See, Cho lives in Las Vegas. While he has his choice of five Cirque du Soleil shows, a score of naked magicians and the one – and, praise the Lord, only – Celine Dion, he cannot see the A's. Or the San Francisco Giants. Or the Arizona Diamondbacks. Instead, when he uses his MLB.TV subscription to click on any of their games, a blank screen greets him.
For this little slice of ironic corporate stupidity – in the age of ubiquitous information, an entity actually is restricting its ubiquity – fans have Major League Baseball's territorial-rights policy to thank. You see, around 40 years ago, baseball began gerrymandering specific areas of the country to teams so each one could market to a localized fan base. As media walls broke down and television coverage expanded and the NFL made billions of dollars more than its competitors with a national
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