It is typically considered bad form for an athlete (or really any person) to give himself his own nickname. Typically, a nickname arises from what others see in an individual, not his conception of himself. Nevertheless, Kobe Bryant successfully affixed the "Black Mamba" name to himself years ago, and it's become enough of a trademark that he's made a habit of hissing on the court.
So, in 2013, there is some precedent for players coming up with new nicknames simply because they want to. Apparently Miami Heat star Dwyane Wade has decided to turn this isolated incident into a trend. Unfortunately, his MVP teammate LeBron James thinks he is being ridiculous. From Ethan Skolnick of The Palm Beach Post (via EOB):Read More »from Dwyane Wade nicknames himself ‘WOW,’ is shot down by LeBron James