In the director's statement that comes packed along with the DVD screener of her new documentary "Elevate," director Anne Buford advances the high-minded purpose of making "a film about people who use sports as a tool for the betterment of others." In a telephone conversation with Ball Don't Lie on the day before the 81-minute film opened in limited release in New York and Los Angeles, she toned it down a bit.
"I got into this to make a story that was good for you, but not spinach," she said.
"Elevate" marks the directorial debut for Buford after a two-decade career in media that saw her rise from a junior assistant to legendary editor Anna Wintour all the way to Vogue magazine's communications director. Buford said she drew on her days working with Wintour on philanthropic fashion events like 7th on Sale and the Metropolitan Museum's Costume Institute Gala in making "Elevate."
"Anna was big on saying, 'People don't know that there are things that they should care about until you makeRead More »from BDL Goes to the Movies: Anne Buford’s new hoops doc ‘Elevate’