The Press Association found a UEFA prompt sheet left lying around at Panathinaikos' Europa League match against Spurs on Thursday urging club press officers to talk up the competition in a very specific fashion (image below). Trumpeting a new campaign called "DISCOVER THE DRAMA," the memo serves as a weak attempt to drum up more interest in what is essentially a consolation tournament to the far more glamorous and popular Champions League.
"Please use one of the below phrases or keywords at the start of the press conference when welcoming the media representatives," it instructs. "In addition, they may also be used by Club Press Officers when briefing coaches and players as their use would be of great support to us," it begs. And what are these three "key messages" that will make everyone fall in love with the Europa League? Here they are in all their unspectacular glory:
-"UEFA Europa League is prestigious -- it provides clubs, players and fans with the challenge of competing inRead More »from UEFA’s Europa League talking points memo is sad and desperate